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2025 Trends in Promotional Products: What’s Hot This Year?
As businesses navigate a rapidly changing landscape, promotional products remain a vital tool for enhancing brand visibility, fostering customer loyalty, and creating memorable experiences. In 2025, the promotional products industry is seeing exciting trends that...
The Ultimate Summer Event Kit: Promotional Products That Make Your Brand Stand Out at End-of-Year Functions
As summer approaches in New Zealand, businesses gear up for end-of-year functions, corporate parties, and outdoor events. This season presents a perfect opportunity for brands to leverage the power of promotional products to make a lasting impact. From corporate BBQs...
Planning a Year-Round Promotional Product Strategy: Key Dates and Campaign Ideas
In today’s competitive landscape, staying top-of-mind with your target audience requires more than just occasional outreach. A well-planned, year-round promotional product strategy can be a powerful tool for maintaining brand visibility and nurturing customer...
Creating a Cohesive Brand Experience: The Power of Consistent Promotional Product Branding
In today’s competitive market, a strong and consistent brand identity is essential for standing out. One of the most effective ways to reinforce your brand is through the use of promotional products that are not only high-quality but also consistently branded. Here’s...
The Role of Eco-Friendly Promotional Products in Sustainable Marketing Strategies
As businesses become increasingly conscious of their environmental impact, the demand for eco-friendly products has surged. This shift extends to the realm of promotional products, where sustainable options are now a key component of many companies’ marketing...
How to Maximise Brand Exposure with Promotional Products at Trade Shows and Events
Trade shows and corporate events are prime opportunities for businesses to showcase their brand and make lasting impressions. However, standing out in a sea of competitors requires more than just a well-designed booth; it requires strategic use of promotional products...
Branded Promotional Products vs. Traditional Advertising: Which is More Effective?
When we think about a traditional marketing strategy, we may consider a flyer in someone's letterbox, a radio spot, or a sandwich board placed outside a business offering a special deal. While there is certainly a place for these tried and true methods of speaking to...
Why You Should Include Promotional Products in Your Marketing Strategy
Your marketing strategy is where you win the battle for customers. Smart marketing needs to include quality branded products, targeted promotional products, and promotional gifts that show your suppliers, customers and your crew that you value their time - and that...
5 Promotional Products That Are Great for Creating Brand Awareness
Building loyalty and brand positioning can go hand in hand when looking for smart ways to let people know you offer a great product or service. While the term 'brand awareness' may seem like marketing jargon, it's, in fact, a straightforward concept that's easily...
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About Us.
Image Group can make your brand stand out through creative promotional products and branded merchandise solutions. Browse our range of promotional bags, branded drink bottles, custom printed apparel and corporate gifts. Talk to Image Group today for creative branding solutions that turn heads and start conversations.
Contact Us.
Address:
Unit 4, St Lukes Business Park,
49 Sainsbury Road, St Lukes
Phone:
(+64) 9 820 7171
Email:
info@imagegroup.co.nz
