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2025 Trends in Promotional Products: What’s Hot This Year?

2025 Trends in Promotional Products: What’s Hot This Year?

by Image Group NZ | Feb 5, 2025 | Products

As businesses navigate a rapidly changing landscape, promotional products remain a vital tool for enhancing brand visibility, fostering customer loyalty, and creating memorable experiences. In 2025, the promotional products industry is seeing exciting trends that...
The Ultimate Summer Event Kit: Promotional Products That Make Your Brand Stand Out at End-of-Year Functions

The Ultimate Summer Event Kit: Promotional Products That Make Your Brand Stand Out at End-of-Year Functions

by Image Group NZ | Oct 31, 2024 | Corporate Gifts, Products

As summer approaches in New Zealand, businesses gear up for end-of-year functions, corporate parties, and outdoor events. This season presents a perfect opportunity for brands to leverage the power of promotional products to make a lasting impact. From corporate BBQs...
Planning a Year-Round Promotional Product Strategy: Key Dates and Campaign Ideas

Planning a Year-Round Promotional Product Strategy: Key Dates and Campaign Ideas

by Image Group NZ | Sep 5, 2024 | Products, Strategy

In today’s competitive landscape, staying top-of-mind with your target audience requires more than just occasional outreach. A well-planned, year-round promotional product strategy can be a powerful tool for maintaining brand visibility and nurturing customer...
Creating a Cohesive Brand Experience: The Power of Consistent Promotional Product Branding

Creating a Cohesive Brand Experience: The Power of Consistent Promotional Product Branding

by Image Group NZ | Sep 5, 2024 | Marketing, Products, Strategy

In today’s competitive market, a strong and consistent brand identity is essential for standing out. One of the most effective ways to reinforce your brand is through the use of promotional products that are not only high-quality but also consistently branded. Here’s...
The Role of Eco-Friendly Promotional Products in Sustainable Marketing Strategies

The Role of Eco-Friendly Promotional Products in Sustainable Marketing Strategies

by Image Group NZ | Sep 5, 2024 | Marketing, Products, Strategy

As businesses become increasingly conscious of their environmental impact, the demand for eco-friendly products has surged. This shift extends to the realm of promotional products, where sustainable options are now a key component of many companies’ marketing...
Why You Should Include Promotional Products in Your Marketing Strategy

Why You Should Include Promotional Products in Your Marketing Strategy

by Tim | May 19, 2023 | Marketing, Products

Your marketing strategy is where you win the battle for customers. Smart marketing needs to include quality branded products, targeted promotional products, and promotional gifts that show your suppliers, customers and your crew that you value their time – and...
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