Brand Solutions

Promotional Merchandise

Promotional merchandise works best when people actually want to keep it. Image Group helps brands across New Zealand and Australia create custom merchandise programmes designed to support promotions, build loyalty, and strengthen brand visibility.
Enquire Now
Brand strategy illustration showing how consumer impression shapes messaging and storytelling in a competitive marketplace

Smarter Promotional Merchandise Solutions

At Image Group, promotional merchandise starts with strategy. We work with marketing teams, brand managers, and procurement teams to develop custom promotional merchandise for gift-with-purchase campaigns, customer loyalty programmes, product launches, staff engagement initiatives, and large-scale brand promotions.

As a New Zealand-owned business with global sourcing capabilities, we manage the entire process in-house. That includes ideation, sourcing, production, decoration, quality control, kitting, and fulfilment.

No chasing multiple suppliers. No inconsistent branding across regions. Just a streamlined process managed by one experienced team. The result is promotional merchandise designed to support your campaign, reflect your brand, and stay with customers long after the promotion ends.

What We Do

01

Custom Branded Promotional Products

We create custom branded promotional products tailored to your campaign, audience, and brand standards, not pulled from a generic catalogue. From custom glassware and collectable promotional products to customer reward items and campaign-exclusive merchandise, every product is developed to support a specific brand objective.

02

Premium Branded Merchandise

Our premium branded merchandise range is designed for client gifting, executive events, and staff engagement programmes where presentation matters. Think quality finishes, considered packaging, and products people actually keep.
03

Ethical Sourcing and Quality Control

Image Group manages sourcing and quality control directly through trusted supplier networks. This brings greater consistency, fewer surprises, and better outcomes across every order.
04

Campaign Support Behind the Scenes

Beyond products, we support warehousing, fulfilment, kitting, branded online stores, and campaign distribution. As part of our wider Brand Solutions, we can also align merchandise, retail marketing, POS, and distribution across your broader campaign programme.

How We Work

1

Ideation

We start with your campaign goals, audience, timelines, and rollout requirements to shape product ideas that fit the brief and the brand.
2

Sourcing

Our team sources and develops bespoke promotional products, premium branded merchandise, collectable campaign items, customer reward products, and custom concepts created specifically for major promotional programmes.
3

Production

Decoration methods including embroidery, screen printing, engraving, debossing, and digital printing, are managed alongside supplier coordination and quality control throughout production.
4

Kitting and Fulfilment

We handle warehousing, packing, kitting, and multi-location distribution to keep campaign rollouts organised and delivery timelines on track.

Projects That Deliver

Marketing teams are under pressure to deliver campaigns that feel cohesive, organised, and worth the investment. Generic products rarely achieve that.

We’ve worked with iconic brands across Australia and New Zealand to deliver strategic merchandise campaigns that support stronger campaign engagement and brand recall. From nationwide gift-with-purchase campaigns and customer loyalty promotions to ongoing merchandise programmes, our work is designed to drive engagement, build loyalty, and strengthen brand identity.

Pepsi Tumblers

V Playing Cards, Gold Card Promotion

V Glassware

Boss Tumblers & Retro Coolers

Competenz, Corporate Merchandise Programme

Qantas, Corporate Merchandise & Event Programme

View Full Portfolio

Trusted by Leading Brands

From global names to local legends, some of the most recognised brands in the region choose to partner with Image Group. Our long-standing client relationships speak to our ability to deliver consistently with quality, creativity, and reliability.
Colorsteel logo
Gyprock logo
Heart Foundation
Pepsi
Qantas logo
The Famous Grouse logo
V Energy logo
Epson Girls Grammar School
Qantas logo
The Famous Grouse logo
V Energy logo
Epson Girls Grammar School

FAQs

Yes. We regularly develop custom-branded promotional products based on campaign objectives, brand guidelines, and audience requirements.

We offer a range of decoration options including embroidery, screen printing, engraving, debossing, digital printing, and custom packaging solutions.

Minimum order quantities vary depending on the product, decoration method, and level of customisation. Our team will recommend suitable options based on your campaign requirements and budget.

Yes. Samples and pre-production mock-ups can be arranged depending on the product and programme requirements.

Lead times vary depending on product type, customisation requirements, and order volume. Timelines are confirmed during the briefing stage.

Yes. We can assist with warehousing, stock management, kitting, and ongoing distribution programmes.

Yes. Image Group manages promotional merchandise distribution throughout New Zealand and Australia, including multi-location rollouts.

We work with trusted global suppliers and oversee quality control checks throughout sourcing and production to help maintain consistency across every order.

Start Your Next Campaign

Ready to brief your next campaign? Talk to the Image Group team about promotional merchandise designed around your brand goals.

"*" indicates required fields

Name*