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Branded Promotional Products vs. Traditional Advertising: Which is More Effective?
When we think about a traditional marketing strategy, we may consider a flyer in someone's letterbox, a radio spot, or a sandwich board placed outside a business offering a special deal. While there is certainly a place for these tried and true methods of speaking to...
Why You Should Include Promotional Products in Your Marketing Strategy
Your marketing strategy is where you win the battle for customers. Smart marketing needs to include quality branded products, targeted promotional products, and promotional gifts that show your suppliers, customers and your crew that you value their time - and that...
5 Promotional Products That Are Great for Creating Brand Awareness
Building loyalty and brand positioning can go hand in hand when looking for smart ways to let people know you offer a great product or service. While the term 'brand awareness' may seem like marketing jargon, it's, in fact, a straightforward concept that's easily...
A New Year With Events, Shows, Trade Displays, and a Freshen-Up of Your Display Banners
With a lockdown-free 2023, the world is your oyster again and, at Image Group, we are ready to help you celebrate. If your promo products have been gathering dust in a back room, it may be time to look at incorporating some new branded products and merchandise into...
Best Corporate Products For Gifting
We all have so much to be grateful for at any time of the year, and promotional gifts are a great way to convey to your customers, staff, and suppliers that you appreciate them. Building loyalty is paramount when you are in business, and utilising promotional products...
Creating A Productive And Positive Work Environment
Every business owner wants to foster a positive a productive work environment for themselves and their staff. It’s about getting the balance right between a number of things; the environment, trust, communication, expectations and many more. Ask yourself these key...
Strategies For Building Customer Loyalty
The 80/20 rule. 80% of company profits come from the top 20% of your existing customers. This is extremely relevant information for any company to consider when looking at strategies to increase profit and margins. This rule identifies that companies need to make...
Our Top Sellers
In this blog post we are going to share with you our top selling items alongside an honest review of each item. We want to let you in on what works best for our customers and gets them the best results. We have found the best results occur with our customers when they...
Making the most of Social Media Marketing
It’s always a tough decision whether to jump on the social media band wagon and use it as a tool to support your current marketing efforts. One thing to be certain of is, if you’re going to be present online you must be actively present. Social media is so accessible...
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About Us.
Image Group can make your brand stand out through creative promotional products and branded merchandise solutions. Browse our range of promotional bags, branded drink bottles, custom printed apparel and corporate gifts. Talk to Image Group today for creative branding solutions that turn heads and start conversations.
Contact Us.
Address:
Unit 4, St Lukes Business Park,
49 Sainsbury Road, St Lukes
Phone:
(+64) 9 820 7171
Email:
info@imagegroup.co.nz