by Hamish Mackenzie | Sep 28, 2023 | Marketing, Strategy
When we think about a traditional marketing strategy, we may consider a flyer in someone’s letterbox, a radio spot, or a sandwich board placed outside a business offering a special deal. While there is certainly a place for these tried and true methods of...
by Tim | May 19, 2023 | Marketing, Products
Your marketing strategy is where you win the battle for customers. Smart marketing needs to include quality branded products, targeted promotional products, and promotional gifts that show your suppliers, customers and your crew that you value their time – and...
by Tim | Apr 20, 2023 | Marketing, Products, Strategy
Building loyalty and brand positioning can go hand in hand when looking for smart ways to let people know you offer a great product or service. While the term ‘brand awareness’ may seem like marketing jargon, it’s, in fact, a straightforward concept...
by Tim | Nov 11, 2022 | Marketing, Products, Strategy
With a lockdown-free 2023, the world is your oyster again and, at Image Group, we are ready to help you celebrate. If your promo products have been gathering dust in a back room, it may be time to look at incorporating some new branded products and merchandise into...
by timkavermann | Jun 17, 2019 | Marketing, Products, Strategy
The 80/20 rule. 80% of company profits come from the top 20% of your existing customers. This is extremely relevant information for any company to consider when looking at strategies to increase profit and margins. This rule identifies that companies need to make...
by Tim | Sep 18, 2018 | Social Media, Marketing, Strategy
It’s always a tough decision whether to jump on the social media band wagon and use it as a tool to support your current marketing efforts. One thing to be certain of is, if you’re going to be present online you must be actively present. Social media is so accessible...
