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Creating a Cohesive Brand Experience: The Power of Consistent Promotional Product Branding

Creating a Cohesive Brand Experience: The Power of Consistent Promotional Product Branding

by Image Group NZ | Sep 5, 2024 | Marketing, Products, Strategy

In today’s competitive market, a strong and consistent brand identity is essential for standing out. One of the most effective ways to reinforce your brand is through the use of promotional products that are not only high-quality but also consistently branded. Here’s...
The Role of Eco-Friendly Promotional Products in Sustainable Marketing Strategies

The Role of Eco-Friendly Promotional Products in Sustainable Marketing Strategies

by Image Group NZ | Sep 5, 2024 | Marketing, Products, Strategy

As businesses become increasingly conscious of their environmental impact, the demand for eco-friendly products has surged. This shift extends to the realm of promotional products, where sustainable options are now a key component of many companies’ marketing...
How to Maximise Brand Exposure with Promotional Products at Trade Shows and Events

How to Maximise Brand Exposure with Promotional Products at Trade Shows and Events

by Image Group NZ | Sep 5, 2024 | Marketing

Trade shows and corporate events are prime opportunities for businesses to showcase their brand and make lasting impressions. However, standing out in a sea of competitors requires more than just a well-designed booth; it requires strategic use of promotional products...
Branded Promotional Products vs. Traditional Advertising: Which is More Effective?

Branded Promotional Products vs. Traditional Advertising: Which is More Effective?

by Hamish Mackenzie | Sep 28, 2023 | Marketing, Strategy

When we think about a traditional marketing strategy, we may consider a flyer in someone’s letterbox, a radio spot, or a sandwich board placed outside a business offering a special deal. While there is certainly a place for these tried and true methods of...
Why You Should Include Promotional Products in Your Marketing Strategy

Why You Should Include Promotional Products in Your Marketing Strategy

by Tim | May 19, 2023 | Marketing, Products

Your marketing strategy is where you win the battle for customers. Smart marketing needs to include quality branded products, targeted promotional products, and promotional gifts that show your suppliers, customers and your crew that you value their time – and...
5 Promotional Products That Are Great for Creating Brand Awareness

5 Promotional Products That Are Great for Creating Brand Awareness

by Tim | Apr 20, 2023 | Marketing, Products, Strategy

Building loyalty and brand positioning can go hand in hand when looking for smart ways to let people know you offer a great product or service.  While the term ‘brand awareness’ may seem like marketing jargon, it’s, in fact, a straightforward concept...
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