by Image Group NZ | Sep 5, 2024 | Marketing, Products, Strategy
In today’s competitive market, a strong and consistent brand identity is essential for standing out. One of the most effective ways to reinforce your brand is through the use of promotional products that are not only high-quality but also consistently branded. Here’s...
by Image Group NZ | Sep 5, 2024 | Marketing, Products, Strategy
As businesses become increasingly conscious of their environmental impact, the demand for eco-friendly products has surged. This shift extends to the realm of promotional products, where sustainable options are now a key component of many companies’ marketing...
by Image Group NZ | Sep 5, 2024 | Marketing
Trade shows and corporate events are prime opportunities for businesses to showcase their brand and make lasting impressions. However, standing out in a sea of competitors requires more than just a well-designed booth; it requires strategic use of promotional products...
by Hamish Mackenzie | Sep 28, 2023 | Marketing, Strategy
When we think about a traditional marketing strategy, we may consider a flyer in someone’s letterbox, a radio spot, or a sandwich board placed outside a business offering a special deal. While there is certainly a place for these tried and true methods of...
by Tim | May 19, 2023 | Marketing, Products
Your marketing strategy is where you win the battle for customers. Smart marketing needs to include quality branded products, targeted promotional products, and promotional gifts that show your suppliers, customers and your crew that you value their time – and...
by Tim | Apr 20, 2023 | Marketing, Products, Strategy
Building loyalty and brand positioning can go hand in hand when looking for smart ways to let people know you offer a great product or service. While the term ‘brand awareness’ may seem like marketing jargon, it’s, in fact, a straightforward concept...
