by Image Group NZ | Sep 5, 2024 | Products, Strategy
In today’s competitive landscape, staying top-of-mind with your target audience requires more than just occasional outreach. A well-planned, year-round promotional product strategy can be a powerful tool for maintaining brand visibility and nurturing customer...
by Image Group NZ | Sep 5, 2024 | Marketing, Products, Strategy
In today’s competitive market, a strong and consistent brand identity is essential for standing out. One of the most effective ways to reinforce your brand is through the use of promotional products that are not only high-quality but also consistently branded. Here’s...
by Image Group NZ | Sep 5, 2024 | Marketing, Products, Strategy
As businesses become increasingly conscious of their environmental impact, the demand for eco-friendly products has surged. This shift extends to the realm of promotional products, where sustainable options are now a key component of many companies’ marketing...
by Hamish Mackenzie | Sep 28, 2023 | Marketing, Strategy
When we think about a traditional marketing strategy, we may consider a flyer in someone’s letterbox, a radio spot, or a sandwich board placed outside a business offering a special deal. While there is certainly a place for these tried and true methods of...
by Tim | Apr 20, 2023 | Marketing, Products, Strategy
Building loyalty and brand positioning can go hand in hand when looking for smart ways to let people know you offer a great product or service. While the term ‘brand awareness’ may seem like marketing jargon, it’s, in fact, a straightforward concept...
by Tim | Nov 11, 2022 | Marketing, Products, Strategy
With a lockdown-free 2023, the world is your oyster again and, at Image Group, we are ready to help you celebrate. If your promo products have been gathering dust in a back room, it may be time to look at incorporating some new branded products and merchandise into...
